We started by building bicycles for Sportmaster, which laid a solid foundation for the growth of our brand.
We expanded the Sportmaster range and introduced conveyor assembly with Taiwanese equipment to raise quality.
The BikeHartman brand launched — together with German partners we introduced the quality standards of the German automotive industry.
We created a range of bicycles for the whole family: kids, teen, mountain, touring, fitness and trekking models.
We developed new frames: internal cable routing, polished welds, reinforced stays and a modern head tube.
We introduced innovative components and split the entire range into categories: Standard, LIGHT, PRO, NEXT, AIR.
We started building a nationwide dealer network, growing the number of partners and expanding our reach across Russia.
We launched the modernisation of frame, wheel and paint production with state support and are introducing new technologies.
Since 2005 our manufacturing division has been producing bicycles of varying complexity together with the retail company Sportmaster for its store chain. Over that time we built up manufacturing experience and technical expertise. As a result, in 2018 we launched our own trademark with the support of German partners in Russia — BikeHartman. That allowed us to build high-quality bicycles at a significantly lower cost than their German counterparts.
While developing this line of business, and despite the difficulties (the pandemic, the special military operation, sanctions), we managed to increase production volumes, improve the quality and range of our products, raise the level of innovation in our bicycles and expand our dealer network in Russia.
We offer bicycles at a significantly lower price than comparable bikes with the same level of equipment. This is the business model we are proud of. Direct supply from manufacturers and the absence of excessive mark-ups let us keep prices moderate at the highest quality.
Every bicycle is built from components by leading brands: Shimano/Microshift for drivetrains, GTMARK for forks, Kenda/Chaoyang for tyres, PROWHEEL for cranksets, KMC for chains, JAK for brakes. We select the optimal build for each price category.
Detailed specifications for every component, no hidden shortcomings — only honest information. We share information about components openly and provide full transparency in pricing and terms of cooperation.
Hartman offers bicycles for every age: kids bikes (2-13 years), teen bikes (14-17 years), women models with dedicated geometry, city and touring bikes for comfortable riding, and mountain bikes for different levels of difficulty. Cycling for the whole family is our mission.
WHO ARE WE?
Hartman was founded in 2005 with a clear mission: to offer the Russian market bicycles with the best value for money. We work directly with component manufacturers, which allows us to offer bicycles at a significantly lower price than comparable bikes with the same level of equipment.
Our dealer network comprises more than 52 partners in major Russian cities: Moscow, Saint Petersburg, Kazan, Krasnodar, Kostroma, the Moscow region and other areas. We offer favourable terms for partners with a 55% margin and an additional 2% discount for long-standing partners.
Continuous monitoring of sales through the dealer network allows us to improve our bicycles based on real feedback. We do not simply build bicycles — we build the optimal configuration for each price segment while keeping quality high across all categories.
In 2026 we plan to launch the BikeHartman chat (WhatsApp) to provide transparent communication, fast answers and coordination of joint campaigns with our partners.
When our range accounts for more than 70% of sales we grant an additional discount of 2% of turnover, which makes working with us even more profitable for our partners.
Your sales staff get extra motivation — we grant them 2% of turnover for selling our bicycles, which encourages active work with our range.
For partners working in remote regions of the country we offer individual discounts on shipping our bicycles, which keeps our cooperation profitable regardless of geography.
We provide deferred payment for our goods as well as additional in-season discounts for prepayment, which helps our partners plan purchases efficiently and optimise cash flow.
"A year ago I bought my son a Hartman Pro Disc 26. ... All in all, everyone is happy with the purchase and the quality!"
"Great store. Exactly what I was looking for. A huge choice of bikes... Thank you!"
"I recommend buying Hartman bikes. Reliable, comfortable, good-looking..."
"Great store. A large choice of bikes for adults, teenagers and children."
"I bought my daughter a Hartman bike. A wide range. Polite staff."
"We found an interesting bike in the H line. A comparable St bike was even more expensive."
"I definitely recommend this seller. They handle warranty matters promptly."
"Great store. This is my second bike from here. Warranty and after-sales service included."
"Excellent consultants, they professionally help you choose the best bike."
"Found no downsides. Fair prices. Pleasant service."
"A large choice of bikes for children, teenagers and adults."
"Great business centre, great management. Beautifully finished inside."
"A wonderful seller, helped me pick the right ride, gave recommendations, prices lower than anywhere else!"
"Bought a bike at this store, everything is great."
"A wide choice and fair prices."
"These guys know their craft. They fixed my bike perfectly. Servicing is superb."
